Hi, I’m Sofi. I’m a Digital Experience designer who always try to solve problems and bring good to people’s lives. My goal is to create valuable, innovative and accessible products and services that meet user needs, business strategies and technologies.

Work Experience

2021-Present

Sr. Experience Designer
Accenture

I'm now part of Accenture Innovation team, specializing in delivering user-centric solutions for clients across industries including Automobiles, Energy, Luxury, and FMCG. My work focuses on end-to-end experience innovation, from brand strategy and user research to UX/UI design implementation, while driving business development and leading cross-functional teams to build scalable, impactful digital experiences for global enterprises.

I'm now part of Accenture Innovation team, specializing in delivering user-centric solutions for clients across industries including Automobiles, Energy, Luxury, and FMCG. My work focuses on end-to-end experience innovation, from brand strategy and user research to UX/UI design implementation, while driving business development and leading cross-functional teams to build scalable, impactful digital experiences for global enterprises.

2020-2021

Interaction Designer
NIO

Designing the UX for NIO OS 3.0's media and entertainment features including in-car music and video applications was a key part of my internship at NIO. I crafted intuitive user flows, collaborated closely with cross-functional teams to drive implementation, and researched cutting-edge digital cockpit trends for models like the ET7.

Designing the UX for NIO OS 3.0's media and entertainment features including in-car music and video applications was a key part of my internship at NIO. I crafted intuitive user flows, collaborated closely with cross-functional teams to drive implementation, and researched cutting-edge digital cockpit trends for models like the ET7.

2017-2018

User Experience Designer
GOME

As part of the UI/UX design team,
I collaborated with product managers, researchers, engineers, and testers on multidisciplinary projects—including core UI features for GOME OS 3.0.

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Eduation

2019-2021

MA Service Design
University of the Arts London

Courses: Service Design Methodologies / Service Design For Social and Corporate Innovation / User centered Design / Entrepreneurial Strategy and Project Management / Collaborative Units / Speculative Design / Global Design Future;

Courses: Service Design Methodologies / Service Design For Social and Corporate Innovation / User centered Design / Entrepreneurial Strategy and Project Management / Collaborative Units / Speculative Design / Global Design Future;

2013-2017

BA Product Design
Donghua University

Courses: Product Design&Ideation / Psychology of Design / Design Research / Product Market analysis;

Courses: Product Design&Ideation / Psychology of Design / Design Research / Product Market analysis;

Hi, I’m Sofi. I’m a Digital Experience designer who always try to solve problems and bring good to people’s lives. My goal is to create valuable, innovative and accessible products and services that meet user needs, business strategies and technologies.