Rooted in Bronco’s target users, brand spirit and digital vision, we reimagined the future experience for CX835. We distilled core user insights, interpreted the essence of the Bronco mindset, and redefined digital experiences for the electric era through extensive innovative ideation. In collaboration with internal stakeholders and validated by user research, we defined three core scenarios and core values for CX835, and designed forward-looking HMI concepts that embody the brand’s pioneering spirit.