A digital experience revamp for Louis Vuitton’s WeChat Omni Mini Program that optimizes the end-to-end user journey to boost new customer return and conversion rates. The project refines the prospect experience to increase retention, deploys core touchpoints to elevate gifting engagement, elevates interactive operations to lift page conversion and click-through rates, and enhances tailored search and product recommendations to deliver a "thousands of faces" personalized experience—making the LV WeChat Mini Program more accessible, engaging, and effective at driving meaningful business impact.