Lincoln Digital Experience

Info

Info

Info

Redefining the Surprise Message Function for Lincoln to elevate how users leverage in-car space for emotional expression, ceremony, and connection. By integrating the vehicle’s interior, large screen, and sound system, we crafted a unique time-travel experience, turning the car into a mobile space for heartfelt messages. This human-centered design deepens bonds between people and their vehicles, fostering more meaningful relationships.

Redefining the Surprise Message Function for Lincoln to elevate how users leverage in-car space for emotional expression, ceremony, and connection. By integrating the vehicle’s interior, large screen, and sound system, we crafted a unique time-travel experience, turning the car into a mobile space for heartfelt messages. This human-centered design deepens bonds between people and their vehicles, fostering more meaningful relationships.

Team

Team

Team

Design: Sihui Huang, Zijian Li Strategy: Lianda

Design: Sihui Huang, Zijian Li Strategy: Lianda

Lincoln Digital

Lincoln Digital

APP Design

APP Design

2024

2024

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