Porsche Digital Experience

Info

Info

Info

Porsche Car Meets Culture connects global Porsche enthusiasts through shared passion. In China, low member transfer rates have limited local owners from building meaningful connections. This project addresses this gap by creating a dedicated digital portal to unite Porsche lovers across China. Our work focused on digital experience innovation, UX/UI design, and user research, validated through iterative demos and concept development. we delivered a complete solution that reimagines community engagement and deepens connections in the local Porsche ecosystem.

Porsche Car Meets Culture connects global Porsche enthusiasts through shared passion. In China, low member transfer rates have limited local owners from building meaningful connections. This project addresses this gap by creating a dedicated digital portal to unite Porsche lovers across China. Our work focused on digital experience innovation, UX/UI design, and user research, validated through iterative demos and concept development. we delivered a complete solution that reimagines community engagement and deepens connections in the local Porsche ecosystem.

Team

Team

Team

Design Research: Qian Zhou Strategy: Yiqian Bao Design: Sihui Huang

Design Research: Qian Zhou Strategy: Yiqian Bao Design: Sihui Huang

Porsche

Porsche

Experience Design

Experience Design

2023

2023

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